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Broadband Properties August 2005 Issue

IN THIS ISSUE:

President's Letter:
Time Is Running Out! Sign Up For Summit Now!
By Scott DeGarmo, President & CEO
Among the stars at our Broadband Properties Summit will be the country's leading champions for broadband.

Editor's Note:
Market the Content Before the Bandwidth
By Steven S. Ross, Editor-in-Chief
How much bandwidth makes a difference to potential buyers or renters? How much does a history of reliable service count?

Programming Update:
Tuning in to Religious and Faith-Based Networks
By Michael A. Kashmer, Broadband Properties
Christian networks dominate, but they are not the only ones in family-friendly territory. And some family-friendly nets aren't religious at all. They simply eschew gratuitous violence and sex when kids are likely to be watching. Here's a list.


FOCUS ON MARKETING

Private Cable Operators:
It's a "Brand" New World for PCOs
By Bryan Rader, MediaWorks
Rader says PCOs like his have to take a page from the MSOs' playbook and market their overall organizations. That way, they'll be better positioned to add new broadband services as they materialize.

Broadband Marketing:
Lead with Content and Services, not Bandwidth
By Bruce Bahlmann, Birds-Eye.Net
Bandwidth is only important to customers if they can use it. So dream a little. Play up the uses - now and in the near-term future.

The Law:
Opportunities from the Brand X Decision
By Carl Kandutsch Ph.D., J.D.
Incumbent providers, both cable and telephone, won big in the Brand X case. But so did those who want to build municipal systems; they should gain new allies among the PCO and CLEC communities. Will independent VoIP providers be the losers?

FTTH Policy:
The Case for Ubiquitous Gigabit Open-Access Nets
By the IEEE-USA Committee on Communications and Information Policy
Here's a glimpse at the content the professionals expect from the availability of broadband fiber. And here's what they want out of Congress in the Telecommunications Act rewrite, and what they want out of the FCC to make it all happen. Millions of jobs are at stake.

TECHNOLOGY

Pre-Connectorized Fiber:
Big Savings, More Reliability Down the Road
By David Meis, Corning Cable Systems
Corning and others have been selling fiber with factory-installed connectors for a while. Leverage the technology by knowing where to put it in your build-out.

Best Products:
4th Annual Listing: Leading Technologies and Services
Our largest listing yet, with 58 companies offering everything from connectors to statewide network systems, from fiber and coax to cable and wireless.

Best Products:
At-A-Glance Quick Guide


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